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Webcast: The Art and Science of Conversion Optimization

Do you want to know the return on investment of your advertising dollars? Are you interested in discovering how tracking analytics can help you optimize your campaigns more effectively? Do you need to learn more about what changes are required due to the recent Safari and Firefox updates?

Sign up for The Art and Science of Conversion Optimization webcast at 11 a.m. (PDT) on April 25 to get up to speed on these topics. Stein Broeder, senior marketing communications manager, Aaron Lauper, senior product marketing manager and Milton Reis, account executive at Microsoft, will be your guides to making the most of Universal Event Tracking (UET), from tagging to targeting. We'll also be joined by special guest Manish Mohan, director of paid media at NetElixir, who will discuss conversion tracking success stories and the best practices that enabled them.

Learn how conversion tracking on Bing Ads can help you better measure impact and enable great features like Remarketing, audience targeting and automated-bidding strategies.

We’ll cover a variety of topics, including:
  • Benefits of Universal Event Tracking
  • Recent Safari and Firefox updates
  • UET Tag Helper
  • Conversion tracking success stories

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You’ll get the latest Bing Ads research and expert insights as well as hear compelling customer stories. Together we’ll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
Register now and you can join us for the live webcast at 11 a.m. (PDT) on April 25 or view it on-demand, whichever is most convenient for you, to start learning more about the many benefits of Universal Event Tracking, from conversion tracking to remarketing.