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Digital assistants: Stylized science fiction or ready to go?

We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.

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Bing Partner Program launches in Canada

Today, as a mark of that continuous growth, we are excited to announce the expanded Bing Partner Program here in Canada. The program recognises partners who have proven to be trusted advisors to their clients and have an in-depth understanding of the search advertising industry.

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Three tips to Bing Ads campaign imports you can’t miss

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...

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The science of brand bidding: Follow-up and FAQs

The pros and cons of bidding on your own brand terms can keep you running in circles. On one hand, bidding on your own brand terms could be a waste of money if your organic results are showing up anyway. On the other, what do you lose (or, what’s the cost) when you don’t invest in bidding on your brand terms? The data scientists at Bing Ads wanted answers on the brand-term bidding question, so they created tests, conducted the study and compiled the data. Led by Lars Hirsch, our Director of Adve...

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Automated Rules and earthquakes in #AskBingAds Episode 2

Here’s the second episode of our new #AskBingAds video series! In this episode, we’ll cover: Image extensions Bing Ads Editor for Mac Automated Rules And you’ll get a chance to see me do an impression and discuss one of my favorite topics, earthquake safety. As a reminder, keep asking us product-related questions on Twitter using #AskBingAds and each month we’ll choose several to address in a new episode. If your question is selected, you’ll get one of the fabulous t-shirts you see me wearing. A...

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