July 24, 2017
Today some of the questions you asked during The Art and Science of Bing Ads Intelligence webcast are being answered. This webcast (now available on-demand) explores how this Excel plug-in enables you to easily gauge the performance of relevant keywords on the Bing Network, and then apply those insights to improve your keyword selection and campaign performance.
July 10, 2017
Hear best practices for developing a more experiential marketing strategy in the latest episode of the Marketing Master Class podcast.
June 21, 2017
There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.
May 11, 2017
We are providing an update on Standard text ads and best practices for Expanded Text Ads. We are planning to end support for adding and editing standard text ads on July 31. At that point, advertisers can view, but no longer able to create new standard text ads or edit current standard text ads. It is important to note that standard text ads will continue to be served alongside Expanded Text Ads.
April 04, 2017
Today we’re answering the audience questions we received during The Art and Science of Remarketing webcast but didn’t have time to answer. This webcast (now available on-demand) explores remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience. From myth busting to strategies that go beyond the basics, recharge your retargeting techniques and reimagine the possibilities of remarketing.