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Shelby Gagnon

Product Marketing Manager

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BLOG POSTS BY Shelby Gagnon

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Making the love connection in time for Valentine’s Day

If your brand is in the business of warming the heart, there is one moment of the year that stands out: Valentine’s Day. However, the business of finding and manifesting love is a year ‘round affair; insights on both Valentine’s Day and online dating can be valuable focus areas for savvy marketers. The desire to invest in love is on the rise – in the US, Valentine’s Day saw a total spend of $18.9 billion in 2015, a 10% increase from 2014.[1] For the fourth largest spending holiday of the year, b...

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Four tips to charge your new device campaigns

As summer fades to fall, consumers start anticipating the new smartphones, tablets, and wearables that will heat up the holidays, and the accessories that go with them. It’s also the time when device manufacturers often announce new products. For new device advertisers, September and the holidays are prime time for paid search campaigns. With $10.9 billion in U.S. digital ad spending related to new devices, it’s important for advertisers to have their campaigns tailored and ready for the surge i...

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7 tips to rule Back-to-School

From a consumer's perspective, talking about Back-to-School (BTS) shopping before the kids are even out of school for the summer may seem a bit early. From an advertiser's perspective, however, knowing that many consumers start their BTS shopping mid-summer, it makes perfect sense. Part of being successful with PPC advertising involves researching your audience and leveraging those insights to build campaigns that have the right combination of ad copy and keywo...

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