May 06, 2020
To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.
January 24, 2020
Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.
January 06, 2020
Expanded Text Ads have big performance advantages over standard ads, so we've strongly encouraged everyone to migrate. Previously, we announced that standard text ads would no longer serve after 2019, but to give you more time to migrate, we’ve extended the deadline.
June 25, 2019
In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.
April 25, 2019
Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs.