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Microsoft Advertising Blog

MJ DePalma

Head of Global Multicultural & Inclusive Marketing, Microsoft Advertising

BLOG POSTS BY MJ DePalma

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Guide to growth: Tommy Hilfiger finds growth through accessibility

Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.

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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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Authenticity is the new cool: Nothing about us, without us

The meaning of “nothing about us, without us” is simple yet powerful. If you’re designing for people with disabilities, why not design with people who have disabilities? Use our Marketing with Purpose playbook to reach customers more authentically.

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