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Kalyan Nanduru

Principal Program Manager

BLOG POSTS BY Kalyan Nanduru

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Campaign Analytics Expires this October- Are You Ready?

Still using Campaign Analytics in Bing Ads to track conversions? With the majority of our customers using Universal Event Tracking (UET), we plan to migrate all remaining active Campaign Analytics goals to UET goals starting at the beginning of May 2016 and remove Campaigns Analytics from Bing Ads by the end of October 2016. Before: Campaign Analytics After: Universal Event Tracking (UET) Most of this transition will be done by Bing Ads. However, you will need to replace your Campaign Analytics ...

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Announcing the availability of Remarketing in Bing Ads

The moment you’ve been waiting for has arrived: Remarketing in Bing Ads is now available! Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best return on investment (ROI). Dozens of early users have seen great returns and we can’t wait for you to give it a try and let us know how it works for you, too. As a new targeting enhancement to optimize your Search and Shopping campaigns, remarketing is especially fitting for advert...

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Big improvements to Conversion Tracking in Bing Ads

Ever since we first launched Universal Event Tracking, we have been carefully listening and continuously incorporating your feedback into our product. As part of this ongoing effort, we are thrilled to announce major improvements to conversion tracking in Bing Ads. Today, we have something for everyone... If you are not yet tracking conversions using Bing Ads, we are confident that the simplified workflow and comprehensive documentation will make it very easy for you, as a first time user, to un...

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