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Joseph Damiani

Senior Program Manager, Microsoft Advertising

BLOG POSTS BY Joseph Damiani

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Introducing asset performance ratings for Responsive Search Ads

With Responsive Search Ads (RSA), your feedback has been clear: RSA delivers, saving time and increasing ROI. Asset performance ratings make RSA even more powerful, helping you understand which headlines and descriptions are working best for your business.

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Explore new Product Group capabilities for Shopping Campaigns

Microsoft Advertising is excited to bring you new Shopping Campaign functionalities: improved Product Groups within the campaign user interface, and Product Group management using Scripts. These improvements can save you valuable time.


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Save time and increase ad engagement with Responsive Search Ads

Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.

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A powerful tool: the product negative keyword conflicts report

Learn about the release of a new report tailored specifically to the needs of shopping advertisers: the product negative keyword conflicts report. This report can save you valuable time and streamline your efficiency, helping to boost results.

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Make your ads stand out with expanded Dynamic Search Ads

Microsoft Advertising brings you powerful new ways to make your ads stand out: Dynamic Search Ads (DSA) now include support for an additional description field and longer dynamically generated ad titles.

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