John Cosley

The new normal of social distancing, travel restrictions, and business closures is altering consumer behavior. We’ve compiled some key industry trend highlights to consider as you plan to connect with customers during this unprecedented time.

These are uncertain times and we recognize they create unexpected challenges for businesses of all sizes. We at Microsoft Advertising want to arm you with insights and knowledge to make informed decisions.

These are unprecedented times. There are no playbooks for what to do next, but what’s certain is that consumer behavior is shifting, and we need to adjust our methods. Here are a few strategies, with a fresh approach that reflects the “new normal.”