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Microsoft Advertising Blog

John Cosley

Senior Director, Brand Marketing, Microsoft Advertising

BLOG POSTS BY John Cosley

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How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behavior and privacy, which are creating permanent changes in how people engage with brands.

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Connecting with audiences across work and life

One of the most unique ways that Microsoft Advertising can help marketers is by connecting them with audiences at the intersection of work and life. Our approach to partnership is providing access to audiences that can help grow our clients’ business.

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COVID-19 insights & trends (May 12 edition)

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.

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COVID-19 insights & trends (May 5 edition)

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.

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Insights with Microsoft: Lessons from various Australian industries

The way the world works will never be the same, and maybe that's a good thing. Learn about how Australia's Electronics & Office and Food & Grocery industries have been impacted by COVID-19.

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