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Microsoft Advertising Blog

Jessica Cui

Program Manager, Microsoft Advertising Platform

BLOG POSTS BY Jessica Cui

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Enhance your campaigns with new AI-driven recommendations tab

Learn about how you can save time and enhance your campaigns with new and improved recommendations, utilizing state-of-the-art AI-powered suggestions that are customized, easy to understand, and insightful.

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Bing Ads Exclusive: Broad Match Modifier Keyword Opportunity

Using broad match modifier (BMM) has become a popular keyword strategy amongst advertisers seeking more relevant, high-quality traffic, and with more precision than broad match alone. We’ve heard from you that finding the right BMM keywords can be time consuming, and a reliable, scalable way to apply this keyword strategy would be of great help. That’s why today I’m pleased to announce the global availability of Broad Match Modifier Keyword Opportunity in Bing Ads Opportunities, to help your ad ...

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Bing Ads Keyword Planner Adds New Features and Gets Extended to More Markets

Bing Ads Keyword Planner Adds New Features and Gets Extended to More Markets We are extremely excited to announce that Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) – in additional to the United States (US), and integrates popular customer features from Campaign Planner, like vertical insights based on product category and keyword suggestion. Targeting fine-grained locations in United States, United Kingdom, Canada and Aust...

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2 Features in Bing Ads Intelligence to be discontinued

Because the Bing Ads web user interface (UI) experience provides more data in a more efficient layout, helping you to easily connect with valuable customers, we will be discontinuing the both Auction Insights and the Opportunities tabs within Bing Ads Intelligence (BAI). Starting in January of 2016, these 2 features will no longer be available in BAI, but they will still be accessible within the Bing Ads web UI. Where can I find Auction Insights in the Bing Ads web UI? You'll find Auction Insigh...

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