Haily De La Cruz

Achieve more with the redesigned Microsoft Advertising

October 23, 2019

4-minute read

Haily De La CruzMaye HuaGordon Patterson

Product news

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Microsoft Advertising has been working on a series of changes to modernize the look, feel, and functionality of our product. Now, you can get a look at the previews of the new redesigned interface. Join us for a test drive and share your feedback.

Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

The Labels features launched on Bing Ads last month throughout the campaigns grid, Bing Ads Editor, and the APIs. And now we are making the feature available in the Reports page as well.