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Microsoft Advertising Blog

Cristiano Ventura

Sr. Product Marketing Manager, Microsoft Advertising

BLOG POSTS BY Cristiano Ventura

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Top 3 features advertisers loved in 2021

In 2021, advertisers showed the most interest in three Microsoft Advertising ad features centered around increasing engagement and using intelligent automation to save time and money.

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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No luck needed: Setting up a successful campaign

Spend more time celebrating St. Patrick’s Day and less time wondering about how to build a Microsoft Advertising campaign. Learn how our intelligent advertising products save time and make your campaigns perform well. Don’t leave it to luck!

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Coming changes to your budget strategy features

Microsoft Advertising will be deprecating the Accelerated budget strategy by October 31, 2019 for Search, Dynamic Search Ads (DSA) and Shopping campaigns. After this migration, campaigns will start serving as Standard regardless of the chosen strategy type.

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