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Microsoft Advertising Blog

Christina de Guzman

Audience Marketing Manager, Microsoft Advertising

BLOG POSTS BY Christina de Guzman

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Guide to growth: First-party data & the Microsoft Audience Network

The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.

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