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Anna Hughes

Senior Product Marketing Manager, Microsoft Advertising


BLOG POSTS BY Anna Hughes

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Summer travelers are mobile and local

2015 is set to become a watershed year for the travel industry. According to eMarketer, travel advertisers are expected to spend almost exactly as much (49%) on mobile ads this year as they will spend on other digital platforms. 1 Furthermore, 50% of all spending on digital travel ads is expected to go to paid search this year. 1 But mobile is having an even bigger impact on the way travelers spend their time and money. When travelers are visiting your town, they’re local, and they’re going to u...

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