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People cheering while watching a sports match at home.

The cricket season game plan for advertisers

In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this opens up a prime opportunity for marketers to tap into a wide demographic, united by their passion for the sport.

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Person sitting at a desk using a laptop.

Max conversion value for search and other updates for April

For advertisers looking to drive revenue and return on investment (ROI), one bid strategy that can help advertisers is Maximize Conversion Value, which focuses on optimizing high-value conversions and the total sales value of your campaign.

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