Customer Match

With Customer Match, use the email addresses your customers have shared with you to reengage with them across the Microsoft Search Network and Microsoft Audience Network.

• Boosted performance
  Use your complete user understanding, including offline data, to retarget customers who are more likely to convert.
• Flexible control over your own data
  You decide how to use your own first-party data—build and modify any number of lists to help you reach your business goals.
• Streamlined management
  Use your existing segmentation and Customer Match lists by uploading them to your Microsoft Advertising account.