The Download, Episode 9: Who is your audience? October 2021 The Download The Download Duration: 20:45 Episode 9 is all about audiences. In this episode we look at: Retail holiday shopping trends with great insights from our Audience and Analytics Insights Group, voiced by our own Norman McGill. A product pop-up about what audience solutions you can use to grow your business with our own Kevin Salat. A new segment all about Search Engine Optimization (SEO) called The Bot, with our own Jacob Rice. An interview with direct-to-consumer toilet paper company Who Gives a Crap and their head of growth marketing, Jenna Tanenbaum. Watch episodes 1 through 9 now, at microsoftadvertising.com/thedownload. Listen to The Download podcast on Apple Podcasts, Google Podcasts, Spotify, YouTube or on any service where you listen to podcasts.