Nothing about the last two years has been normal. The way we work and live has gone through a transformation, where the digitization of our lives has rapidly accelerated. It’s never too early to prepare for the holiday season and as advertisers, authentically reach more consumers at the intersection of their work and life.
We’ve brought our best technology and telecommunications industry experts to share how you can plan ahead for the holiday season. Now more than ever, consumers infuse work and personal tasks such as researching for holiday gift-giving early and often, during the workweek. So whether it’s gifting the newest PC or gaming console for new graduates, a gift card to a premium streaming service for grandparents, or the latest gadget for that “someone who has everything”, learn how to capture key consumer audiences with new research, analytics and advertising insights.
What to expect?
- Our session opens with the Head of North America Sales at Microsoft Advertising who will share exciting news around the growth of the PC, audience reach, Windows 11, and his perspective on the future of digital advertising.
- Insights on streaming consumer behavior patterns, trends on shopping in the metaverse, and technology categories that are being considered for the holidays.
- Tips on preparing your digital transformation for a cookie-less future.