As we shift into a post-cookie world, digital media decision makers are challenged with how to measure the effectiveness of advertising across devices. Marketers are asking, “How does TV streaming and search work together? How does search advertising influence consumer behavior and play a role in full funnel marketing?”
For the first time, advertisers can measure how TV ads—both linear and streaming— influence search and search purchasing behaviors.
The Microsoft Advertising and Roku collaboration is groundbreaking because it connects the dots between TV ads and how consumers research, consider, and purchase products.
Learn how Microsoft Advertising and Roku together elevate the ad experience and maximize ad performance with new, combined insights into search and search purchase behaviors.