Modern Marketing is Accessible Marketing

Join a live webcast to learn about Office 365 accessibility tools

Webcast overview

Duration: 50 minutes
Available: On demand

Summary

Join us to learn how to use the powerful accessibility tools in Office 365.

Did you know that there are 1 billion people in the world living with a disability? Have you considered the value of making your documents and media more accessible for your clients or customers? Not considering accessibility is like saying to 1 in 5 customers, “I don’t want your business.” You may know who your audience is as a business owner or marketer, but if you're not maximising accessibility, you could be missing out on a large swath of potential customers.

We’ll have Office 365 accessibility experts run through all the ways Office 365 can help you reach the largest possible audience for your marketing materials. If you do not proactively include people, you may unintentionally exclude them.

You’ll learn:

Office 365 accessibility features for visual, auditory, physical and cognitive disabilities
How to run the Accessibility Checker on all Office documents
Office 365 Inclusive Design features
Opportunities to make pay per click (PPC) more accessible
Some tips and tricks from our very own Microsoft Advertising Webmaster

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Speakers

MJ DePalma

Sr. Global Multicultural and Inclusive Marketing Manager
Microsoft Advertising

MJ DePalma is known as a voice for optimizing business and life through spreading ideas for diversity, equity and inclusion. Her career spans 24 years in retail, sales, business development and marketing where her passion and purpose has converged into the meaningful practice of Inclusive Marketing. MJ's motto is "Learn better to know better so together we can do better."

David Kline

Sr. Program Manager
Microsoft Advertising

David has been with Microsoft for 8 years and is currently based out of Seattle, WA. He manages the custom development teams and web platforms responsible for delivering content and tools for product marketing, field sales, customer support, and social media for Microsoft Advertising and Bing Ads in 30+ markets worldwide.

Ricardo Wagner

Marketing and Operations Lead - Microsoft 365
Microsoft Canada

Ricardo Wagner leads efforts to drive great products, services, and websites that empower people and organizations to achieve more. With his passion to see people reach their full potential – including people with disabilities – Wagner’s team is at the forefront of applying technology to make a difference in the world and individual lives.

Christi Olson

Head of Evangelism
Microsoft Advertising

For more than a decade, Christi has led digital marketing teams at Microsoft, Expedia, Harry & David and more. She is passionate about search marketing and has spent her career helping businesses achieve their search marketing goals through analyzing data to develop actionable insights and strategies. Christi is a contributing author to Forbes, Entrepeneur, Search Engine Land and many other websites.

Haily De La Cruz

Sr. Program Manager
Microsoft Advertising

Haily's work revolves around improving the campaign management experience for Bing Ads advertisers. He has worked on a variety of Bing Ads improvements, such as introducing automated bidding, redesigning key UI workflows and introducing the new Microsoft Audience Network. Haily graduated from the University of Arizona with degrees in Computer Science and Management Information Systems.

Modern Marketing is Accessible Marketing

Webcast overview

Summary

Register now

Speakers

MJ DePalma

David Kline

Ricardo Wagner

Christi Olson

Haily De La Cruz

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