Sales of automotive vehicles swell at the end of the fiscal year (EOFY). On top of that, the automotive industry are experiencing a wave of new trends included Autonomous Driving, Connected Cars and Smart Mobility which are changing the way consumers search online. The influence of 3rd Party Aggregators is also on the rise, with 95 percent of searchers clicking on an aggregator ad at least once in their search journey.
If you're an automotive marketer, it's time to get started on capturing the opportunities of these evolving trends and accelerated revenue opportunities around EOFY. Luckily, Microsoft Advertising have done the research and are ready to help you start planning for this prime selling window by leveraging our insights for success. Download the full research below or view the infographic