The innovative Continental Tires campaign shows outstanding results. A 91.5% completion rate reveals remarkable consumer engagement. The high viewability rate of 75.3% proves ads were precisely delivered to the intended audience, cross-device, and across all ad formats and targeted segments.
These trail breaking outcomes exceeded GroupM’s internal Performance and Branding KPIs benchmark metrics. Thanks to Microsoft’s unique audience intelligence, GroupM showcases the impact of signal-based programmatic audience targeting, leveraging Continental’s campaign to new heights.