Every good marketer knows that reaching the right customers is half the battle when it comes to having efficient, high-performing advertising. But finding that audience sometimes requires creativity you might not expect from a financial services company. That’s why Harmoney, a company focused on helping people achieve more through technology, big data, and responsible lending, may surprise you.
Harmoney is an innovative fintech company, so it makes sense that their approach to marketing is inventive too. Founded in 2014, Harmoney was the first company to receive a peer-to-peer lending license in New Zealand. Peer-to-peer lending allowed individuals to borrow and lend money without a bank, while Harmoney facilitated the connections.
For people whose only experience in personal finance was with banks and finance companies, Harmoney was different. They still are. They use intelligent technology to help them connect people with the right loan options. For example, when deciding who qualifies for a loan, they use technology, data and analytics to model loan options and therefore rely less on human subjectivity. This way, their decisions are more equitable, faster and more reliable. It has helped remove misinterpretation and unconscious bias from decision-making. That’s good for everyone.
“Our purpose is to help and inspire people to achieve their financial goals with friendly, fair, and simple products to use,” said Glen MacKellaig, Head of Marketing.