BB Wheels' dedicated account specialist at Sales & Orders got right to work, leveraging their platforms integration with the Microsoft Advertising API to optimise key elements of BB Wheels' product data in their feed and even enhanced the data supplied to Microsoft Merchant Center in an effort to boost Shopping ad performance.
By combining their unique approach in product-level Shopping Campaign structure with segmenting campaigns based on shopper behaviour across devices including mobile and desktop, BB Wheels was able to hyper-optimise for profitability — achieving more than a 13X return on ad spend as a result.
“While the return on ad spend alone has been impressive, partnering with Sales & Orders has been the true source of success for us with Microsoft Advertising. We couldn't be happier with the results of our campaigns,” says Dean Goebel, President, CFO, COO of BB Wheels.
Not one for sticking to the "status quo," the account specialist then began to root out ill-performing products with ease using the advanced filtration tools in the Sales & Orders platform. With only the real winners driving success, BB Wheels saw one of their highest average order values ever, hitting $670 all while remaining profitable even after factoring in their cost of goods sold.