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Australia’s smartphone opportunity on Microsoft Advertising

September 2021

Smartphone sales in Australia are forecasted to grow 16.2% in 2021. Students, work-from-home professionals, and technology enthusiasts are looking to get the latest and greatest devices, with 5G technology driving interest. In fact, 5G-enabled devices are leading sales in 2021, with 55% of handsets sold being 5G enabled.

With early adopters looking to upgrade their devices, Microsoft Advertising looked at new device search trends and found that searches for features, accessories, and price peak in the third and fifth week from new device launch. During launch month, search volumes for iPhone are expected to double. Be sure to plan your campaign budgets to take advantage of increased consumer interest this launch season.

Download the full insights to discover recommendations on how to raise awareness around new device launches and sustain consumer interest.

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