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Search is more important than ever for retailers to connect with consumers. As eCommerce grows, retailers have an opportunity to better understand consumers through their search behavior, driving both performance and insights for business recovery. Get the most out of your budget and return on ad spend this retail holiday season through industry insights, consumer trends, and actionable product information. Let Microsoft Advertising help you plan your campaign strategy and plot a course to holiday sales success with our Holiday 2020 Insights guide.

Retail Expert Interview: Succeeding in the Captive Economy

New lockdowns and changed consumer behaviours have made it hard to predict what the upcoming period will look like exactly. International shopping behaviouralist Ken Hughes shares his thoughts and insights in this interview.

Holiday 2020 5-minute News Flash video series

The Microsoft Advertising team has produced a series of 5-minute videos that showcase valuable tips and tricks to help you and your clients connect with current and last minute shoppers.

 Watch the videos

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

A different Cyber Week in 2020

Microsoft Advertising Insights brings you a look at what this year’s Cyber Week will look like in Australia. Download the PDF to learn more about 2020 customer intent and 2019 Cyber Week with Microsoft Search Network along with tips to preparing your campaign for Cyber Week.

 Download the insight

The Download: reimagining the future of retail

On Episode 2 we key in on the theme of Retail. Retail has been an interesting area in 2020, as it was undergoing transformation the past several years and then COVID-19 sped up a lot of that change, where we use acronyms like BOPIS (Buy Online Pick-Up Instore) to describe emerging customer behaviour patterns. We have retail insights that show how eCommerce sales are growing significantly.

 Check out the show

Retail holiday curbside pickup trends

Microsoft Advertising Insights provides an updated look at the Retail vertical during the Holidays, with an emphasis on digital ad campaign optimisation and curbside pickup. We dive into industry trends and the consumer decision journey associated with curbside pickup since the onset of COVID-19.

 Download the PDF

Retail unwrapped: 2020 Australian holiday insights

Microsoft Advertising Insights provides an overview of current consumer retail trends in Australia ahead of the Holiday season with a look back at the 2019 holiday season and the impact of COVID-19 on Retail.

 Get the presentation now

Meet the 2020 retail shopper thru paid search

At Microsoft Advertising we have been analyzing consumer behaviour during COVID. In this guide we share how consumers are using search to research more than ever, and how retail can benefit from search through paid search ads.

 Download the presentation

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

Bose turns up the volume on holiday sales with paid search

Bose needed to keep their products and brand top of mind in what had recently become a competitive noise-cancelling headphone market. This meant getting in front of holiday shoppers who hadn’t yet made purchase decisions.

 Read the story

Leading fashion retailer achieves holiday success

Product Audiences and The Microsoft Audience Network drive conversions.

 Read the full story

How agencies can help protect customers' pandemic holiday season

Consumers are relying on search now more than ever, which makes search the perfect vehicle for agencies to get their clients in front of e-commerce customers. At Microsoft, we’re here to inspire agencies and equip you with data, tips, and resources to help you plan successful holiday shopping campaigns for your clients.

 View the blog post

2020 Holiday Guide Key Tips & Dates

As you’re planning your 2020 holiday campaign, Microsoft Advertising wants to share consumer behaviour and shopping trends to help you capture the top shopping and click days in your campaign.
 Get the guide

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

The Art & Science of Shopping Campaigns

Want to drive more customers to your products with engaging retail experiences? Learn how Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions.
 Join the webcast

Retail shopping campaigns analysis

Shopping is seeing more clicks for less money meaning better efficiency, and shopping clicks have trended up in most categories while CPCs have fallen.
 Get the presentation

Shopping campaigns for retail holiday

Drive more customers to your products with engaging retail experiences through shopping campaigns. Product Ads showcase products in impactful ways that can include custom images, pricing or your company name – putting searchers closer to making a purchasing decision even before they click. Why use Product Ads?

 Read more

Become a retail shopping expert

The holiday season is coming up! Get the most out of your budget and return on ad spend this season by becoming a retail shopping expert. Complete the Microsoft Shopping Campaigns Learning Path to learn how to build your campaigns on the Microsoft Advertising Network.

 Start your Learning Path

Shopping Holiday Edition | Part 1

Join us for an hour of all things Shopping in the first session of this two-part special. We will focus on key 2020 Holiday Season trends, and how to best optimize the feed for volume and ROAS.

 Join us