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Key automotive insurance trends to help you prepare for end of financial year

March 2020

The automotive insurance industry is evolving within the online and search landscape. As we head towards the end of financial year (EOFY) it’s important to understand changing trends and how you can leverage these opportunities.

In the online landscape, auto insurance related searches are growing YoY with +9.2% click growth on the Microsoft Search Network. We’ve also identified dense click volume in NSW for auto insurance relative to other finance verticals.

If you're a marketer within the Auto Insurance, it's time to get started on capturing the opportunities of these evolving trends and accelerated revenue opportunities around EOFY. Luckily, Microsoft Advertising have done the research and are ready to help you start planning for this prime selling window by leveraging our insights for success. Download the full research below or view the infographic for highlights.

 Download the research