The Australian housing market is seeing a large amount of growth in 2021, which has led to an influx in the Home and Contents Insurance market. The home loan market has grown to be very competitive, and as a result, users have shifted the way they behave online. In fact, Home and Contents Insurance clicks on the Microsoft Network are up 18% YoY.
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Although clicks are up YoY, so are insurance premiums, prompting Australians to spend more time shopping around and comparing prices across the different policies available. This places a high importance on generic clicks, as researching premiums has led to a 24% YoY increase in generic clicks for Home and Contents Insurance.
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