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Holiday season credit card insights

October 2020

  • Article
  • Financial services
  • Research
  • Seasonal trend

Microsoft Advertising Insights looked into fluctuating trends surrounding savings and checking and understanding our market response. Below are some key findings:

  • Despite numerous external factors impacting the credit cards industry in Australia, activity on our marketplace are showing signs of recovery as we approach the Holiday season.
  • Interest for point reward programmes remain for our users, despite the immediate restrictions on air travel. Query volumes focusing around low cost credit cards are also rising.
  • Users researching within the Microsoft Search Network make decisions fast, highlighting the importance of maintaining high presence in the auction.

Download the PDF today to learn more about credit card trends as we enter this holiday season.

 Download the insights