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Health Insurance seasonality in Australia

March 2021

In Australia, the average Health Insurance premium increase in 2021 will be the lowest increase in eight years. The Health Insurance industry has seen several positive signals this year, including reforms targeting affordability. With promising signs in the marketplace, Microsoft Advertising Insights wanted to equip you with knowledge for the upcoming peak season, and how to best engage with potential customers in market.

Some questions we ask in this analysis:

  • How does seasonality affect search volume for users looking at Health Insurance?
  • What time of year should I concentrate my budget on?
  • What does the user journey look like throughout the year?
  • What is switching season?
  • What actions can I take to reach users shopping for Health Insurance?

Download the insights today to read more about Health Insurance in Australia and how seasonality can impact your campaigns.

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