As we scramble to survive and respond to COVID-19, the new normal - of social distancing, business closures and interruptions, and travel restrictions - is altering consumer behaviour. This has resulted in dynamic shifts in consumer search behaviour. Over just a few short weeks, we moved from brick and mortar to online for almost everything. As a result, search has become a lifeline for people spending more time at home. These shifts are shining a light on the value of paid search during stormy times.
We’re here to help.
To help navigate during these challenging times, the Microsoft Advertising team has produced the Digital advertiser's guide to COVID-19
- a guide to help businesses react and respond to trends in consumer behaviours and consider different search strategies and tactics.
In this guide you will find valuable insights and resources, learn quick actions you can take today, identify future opportunities and restoration scenarios, and get tips to implement if you’re seeing new or increased traffic.
Download the complete guide, or choose individual chapters:
Chapter 1: Immediate strategy - smart actions for today
Chapter 2: Restoration strategy - plan now for future opportunities and economic recovery scenarios
Chapter 3: New opportunities - tips for you if you're seeing new or increased traffic
Chapter 4: Account health - use your time strategically to plan and optimise your account