Sales of both vehicles and auto insurance swell at the end of the fiscal year (EOFY) and a full 20% of those purchase decisions are influenced by marketers like you. As many as 61% of consumers evaluate auto insurance options alongside their vehicle search, finalising their selection within three weeks of their new vehicle purchase.
If you're an automotive marketer, it's time to get started on capturing these accelerated revenue opportunities. Luckily, we've done the research and are ready to help you start planning for this prime selling window by leveraging our insights for success.
On average, consumers will conduct about 15 searches before deciding on a vehicle (and about five searches before deciding on auto insurance). Own the research phase by driving brand preference early and often — winning over the hearts and minds of those undecided customers before your competitors do.
Find purchasers who are ready to buy at the right time by taking advantage of audience targeting, setting aside budgets and expanding campaigns accordingly.
In our auto / auto insurance infographic, you'll discover a wealth of information and search advertising tactics to help ensure your EOFY auto insurance campaigns are set up for success.