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Australian holiday retail and audience insights

November 2020

Microsoft Advertising Insights surveyed Australian consumers about their holiday shopping plans, and also dove into audience insights and tips to help your holiday advertising campaign succeed. We found that shoppers are shopping online and in-store equally and that they intend to maintain their online shopping habits past COVID-19. Holiday shopping will start earlier this year, and most shoppers plan to spend the same or more this year than last year.

Download the PDF today to learn more about:

  • General shopping behaviour and COVID-19 shifts
  • 2020 Holiday shopping intent
  • Retail ready audience
  • Holiday guide

 Download the insights