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2021 Festive season predictions and planning guide

September 2021

This festive season we predict 6 key moments that will mean more to consumers and advertisers.

As the joyful time of year approaches, a key theme seems to be that this festive season will mean more togetherness, more commerce, and more revelry than last year.

Over the last year, consumers have shifted many habits in how they're purchasing goods and services online. During this time, global e-commerce sales grew a whopping 32.4% from 2019 to 2020, and are forecast to increase another 6.8% in 2021.

Luckily for businesses, so has the Microsoft Search Network. We added 82 million searchers globally in the last year, while retaining a valuable audience that spends 22% more than the average internet searcher.

Here are our predictions for the 2021 festive season and how advertisers can help consumers make it mean more this year.

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