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AI in action: Five insights to unlock marketing ROI for every brand
Generative AI (GAI) is proving itself as one of the most practical tools in the modern advertiser’s toolkit.
Evolving publisher identity strategies for the modern web
Understanding the evolving landscape of identity and privacy in digital advertising and how publishers can work with Microsoft Advertising adapt to changes
The perfect time to set up Performance Max campaigns
PMax campaigns in Microsoft Advertising are the optimal way to help advertisers reach more customers with the right message at the right time with our AI.
Unlocking the power of impression-based remarketing
The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.
A preview of the Ad Selection API arrives in Microsoft Edge
The Ad Selection API is designed to address the need for relevant and performant ads without relying on third-party cookies.
Transforming audience engagement with generative AI
Transforming audience engagement with generative AI
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