POSTS TAGGED WITH "Inclusive Marketing"

As marketers, we want to forge conversations with our customers in the hope that we build brand loyalty that stands the test of time. Are you wondering how? #ChoosetoChallenge is the call to action you've been waiting for.

Guide to growth: Tommy Hilfiger finds growth through accessibility

23 February 2021

5-minute read

MJ DePalma

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Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.

9 steps to build trust: Ethical advertising principles

22 January 2021

4-minute read

MJ DePalma

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People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

Guide to growth: Reach more shoppers with an inclusive approach

07 December 2020

5-minute read

MJ DePalmaJulie Wymetalek

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Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.