POSTS TAGGED WITH "Inclusive Marketing"

#ChooseToChallenge part three: Consumer values

29 March 2021

4-minute read

Adriana Zambrano

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To build trust, brands should approach customer relationships like personal ones, and that means reaching people at the intersection of brand and consumer values. Learn how to #ChooseToChallenge your brand’s marketing.

Guide to growth: Mining for inclusive keywords

16 March 2021

7-minute read

MJ DePalma

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Get up to speed on creating diverse and inclusive consumer experiences, including in your keyword strategies. Learn how to mine inclusive keywords.

#ChooseToChallenge part two: Brand values

15 March 2021

3-minute read

Adriana Zambrano

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Your brand’s mission statement is the face of your brand; it’s how you build that authentic customer experience that builds trust. #ChooseToChallenge your mission statement by taking four steps to start your brand value exploration today.

As marketers, we want to forge conversations with our customers in the hope that we build brand loyalty that stands the test of time. Are you wondering how? #ChoosetoChallenge is the call to action you've been waiting for.

Guide to growth: Tommy Hilfiger finds growth through accessibility

23 February 2021

5-minute read

MJ DePalma

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Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.