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POSTS TAGGED WITH "microsoft advertising intelligence"

Page 5 of results

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Search ads for retail media programmes: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

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Key differences between younger and older travel audiences

As global restrictions finally began to lessen, 2022 was the year travel came back. Learn more about the variations between older and younger demographics and how to leverage them for your campaigns.

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Powering the future of advertising through transparent connections

Xandr believes in improving fee transparency across the ecosystem. Following the latest ISBA and PwC report, Xandr’s Matthew Adams has written a blog discussing the importance of powering the future of advertising through transparent connections.

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