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POSTS TAGGED WITH "microsoft advertising intelligence"

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Unlocking the power of search for CMOs - my Cannes Conversation

There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.

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