POSTS TAGGED WITH "microsoft advertising intelligence"

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

Guide to growth: Reach more shoppers with an inclusive approach

07 December 2020

6-minute read

MJ DePalmaJulie Wymetalek

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Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

De-averaging and the rise of Inclusive Marketing

29 April 2020

3-minute read

MJ DePalma

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Learn about key insights in Inclusive Marketing from the Future Focus 2020: The Next Ten Years, a whitepaper from performance advertising agency iProspect. Get a global perspective on expectations for 2020 as well as ambitions for the next decade.

Goodbye funnel, hello flywheel

21 October 2019

4-minute read

Christi Olson

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The rapid pace of digital disruption has upended marketing strategies. Learn why the traditional marketing funnel is losing relevancy and let us introduce you to a modern marketing model that is helping brands thrive in the digital era: the flywheel.