23 November 2020
5-minute read
With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.
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17 November 2020
4-minute read
Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.
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22 September 2020
2-minute read
Expand your reach and performance with the Microsoft Audience Network as we explore targeting, best practices and more.
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16 September 2020
2-minute read
Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.
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13 September 2020
2-minute read
Discover all things shopping in this first session of a two-part special with a focus on how to best optimize your feeds.
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