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Microsoft Advertising Blog

Pedro Bojikian

Director of Product Marketing, Microsoft Advertising

BLOG POSTS BY Pedro Bojikian

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A group of people at a bar watching a soccer match celebrates by raising their glasses

Engage key audiences for the biggest soccer event

This year's festive season will be different because the world's largest soccer tournament will happen during peak shopping time. Advertisers need to be prepared to catch attention when watching matches, shopping, and working will blend together.

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Guide to growth: Why SEM leaders are the ‘new normal’ marketing heroes

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

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