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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Advertising Blog

MJ DePalma

Head of Global Multicultural & Inclusive Marketing, Microsoft Advertising

BLOG POSTS BY MJ DePalma

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Show your brand values: Marketing with Purpose Business Attributes

Marketing with Purpose Business Attributes help you differentiate your brand, highlighting unique attributes that showcase how you demonstrate responsibility, how your brand values align with those of your customers, and how your brand is being inclusive.

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Marketing with Purpose course: Accelerate brand loyalty and growth

Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.

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Guide to growth: Mining for inclusive keywords

Get up to speed on creating diverse and inclusive consumer experiences, including in your keyword strategies. Learn how to mine inclusive keywords.

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Guide to growth: Tommy Hilfiger finds growth through accessibility

Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.

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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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