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Microsoft Advertising Blog

Mita Varsani

Customer Success Director, Microsoft Advertising

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BLOG POSTS BY Mita Varsani

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Australian retailers, are your holiday campaigns optimised for impact?

Are your retail ads in top shape to attract online shoppers? Join our webinar on 31 October to get ahead on all the latest 2019 holiday insights and industry best practices to optimise your retail campaigns.

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Writing effective PPC ad copy for a better ROI

Writing effective ad copy is one of the most important components of a successful pay per click (PPC) campaign. Your ad copy should be enticing enough for people to click through to your landing page and ultimately make a purchase. Taking time to cre...

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Importance of Landing Page Relevance for PPC Campaigns

Landing pages are often overlooked by PPC advertisers when optimising PPC campaigns. The question arises, why are landing pages an important component of your PPC campaign? In order to enjoy strong conversion rates for your PPC campaigns, it is impor...

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