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Microsoft Advertising Blog

Happy Thorp

Executive Business Admin, Microsoft Advertising

BLOG POSTS BY Happy Thorp

Page 1 of results

A woman sitting near a window smiles while looking away from the camera.

Search ads for retail media programmes: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

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A man and woman seen from behind work on the same laptop.

Boost sales and expand brand awareness with PromoteIQ Offsite

Learn about Microsoft PromoteIQ, a holistic retail media platform that allows retailers to help their brand partners connect with shoppers at every stage of the customer journey as they move from awareness through to conversion.

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