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Microsoft Advertising Blog

Aditya Varadarajan

Head of Business, InMobi Southeast Asia & India

BLOG POSTS BY Aditya Varadarajan

Page 1 of results

People cheering while watching a sports match at home.

The cricket season game plan for advertisers

In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this opens up a prime opportunity for marketers to tap into a wide demographic, united by their passion for the sport.

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Two people laughing on the street while holding shopping bags and phones.

Elevate your marketing strategies with Ramadan insights

Microsoft Advertising and InMobi have curated comprehensive insights in a new report—Ramadan in the Digital World: The Marketer’s Manual. This report outlines top trends and takeaways across seven shopping categories from SEA and META regions.

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