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Microsoft Advertising Blog

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Microsoft Advertising Partner Awards: Congratulations to our winners!

In honour of the powerful partners who help make Microsoft Advertising successful, we’re delighted to announce the winners of this year’s Microsoft Advertising Partner Awards that took place on 25 February 2021.

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Guide to growth: Tommy Hilfiger finds growth through accessibility

Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.

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Understanding the value of paid search for automotive brands

Microsoft’s Advertising Analytics Group set out to understand how many clicks may be lost for automotive advertisers when relying on organic search listings alone, and how that may impact offline vehicle sales. Learn why paid search is important.

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Selfie of male and female friends in outdoor park. Both are smiling and looking at camera. The man is making a thumbs up sign on left hand, with his right arm extended toward camera.

How Australian brands can reach new audiences

Marketers today understand they need to be fast and adapt to change to compete effectively and reach new audiences. To help you take advantage of the features, tools, support, and resources at Microsoft Advertising, we’ve created an easy-to-use brochure.

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Woman holding a mug with laptop on dining room table with an HP Elite Dragonfly

Reaching new audiences by importing your Google Ads campaigns

With Google Import, save time by directly importing your Google Ads accounts, campaigns, and keywords into Microsoft Advertising to extend your reach on the Microsoft Search Network. Automate the imports to mirror changes in your Google Ads account automatically.

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