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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Microsoft Search Network audiences in Australia and beyond are searching from their desktop computers.,

 

15.1%

share of the Australia desktop search market1
 

137 million

monthly desktop searches on the Microsoft Search Network in Australia1
 

36.2%

share of the U.S. desktop search market2
 

21.6%

share of the U.K. desktop search market1
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Microsoft Advertising Certified Professional.
 

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.
 

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.
 

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
 

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

Recent blog posts

Microsoft Advertising allies with Australian call-tracking companies

  24 February 2020

Microsoft Advertising is pleased to announce the integration of call-tracking solutions from WildJar and AVANSER. These are the first Australia-based call-tracking companies to integrate their APIs into the Microsoft Advertising platform.

Read more

Now hiring: Customer Journey Officer

  20 February 2020

Many factors distinguish the organizations with high-performing marketing teams, including a spot for the important position of Customer Journey Officer (CJO). Here is guidance to help you confidently make this hire.

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How SMBs can start 2020 with smarter customer-centric marketing

  17 February 2020

It’s 2020, and everyone’s refreshing their personal and professional goals. It’s a good time to rethink your small business approach to marketing, and set a foundation for success by implementing the latest customer-centric insights and strategies.

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We spend a majority of our lives at work, so it's important to ensure that employees are growing as people and feeling fulfilled. That's a win for everyone.

— PETER GILLON, MARKETING MANAGER, LOGICAL POSITION