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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.,

Save time with campaign-level associations

  31 July 2019

Microsoft Advertising is rolling out our campaign-level associations capability, to help you apply and manage audience associations at the campaign level. Get ready to save time and apply your audience targeting more quickly!

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Make your ads stand out with expanded Dynamic Search Ads

  23 July 2019

Microsoft Advertising brings you powerful new ways to make your ads stand out: Dynamic Search Ads (DSA) now include support for an additional description field and longer dynamically generated ad titles.

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Experiments: Test your campaign changes with confidence

  22 July 2019

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.

— Steven Sun, senior paid search manager, Overstock