The Download: Change is the only constant in marketing

Episode 3 explores new perspectives on how your business can best adapt and grow in a time of upheaval.

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Powerful network. Powerful benefits.

Group of happy people surrounded by hanging lights celebrate with sparklers.

Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.

Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

Female businesswoman uses a computer in a home furnishings store.

Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Microsoft Search Network audiences in Australia and beyond are searching from their desktop computers.^,^,

13. 9%

share of the Australia desktop search market¹

133 million

monthly desktop searches on the Microsoft Search Network in Australia¹

36. 9%

share of the U.S. desktop search market²

20. 1%

share of the U.K. desktop search market³

Training

Gain search engine advertising expertise and help grow your business by becoming a Microsoft Advertising Certified Professional.

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

In it together

Putting people at the center of everything is a winning formula for global marketing agency Merkle, which employs more than 9,000 people across 50 offices.

Get the full story

Recent blog posts

Retail sees strong annual growth over U.S. Thanksgiving holiday weekend

03 December 2020

Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.

Microsoft Advertising Celebrated Partner spotlight

25 November 2020

Meet the winners of the Microsoft Advertising Partner Celebration. We interviewed the winners to get an inside look at these companies — their history, objectives, partnership with Microsoft Advertising and more.

How to succeed in the captive economy with international retail expert Ken Hughes?

23 November 2020

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

As part of our joint business plan with Microsoft Advertising last year, we wanted to move beyond focusing on just products and platform. We really wanted to focus on people—and by people, I mean our employees, our clients, their customers, and our partners in the industry.

— Richard Lewis, Head of Internal Excellence, Merkle UK

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