Tis the season of search

Now more than ever, shoppers will be leaning on search for their holiday shopping needs.

Get holiday planning resources

Powerful network. Powerful benefits.

Group of happy people surrounded by hanging lights celebrate with sparklers.

Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.

Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

Female businesswoman uses a computer in a home furnishings store.

Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Microsoft Search Network audiences in Australia and beyond are searching from their desktop computers.^,^,

13. 9%

share of the Australia desktop search market¹

133 million

monthly desktop searches on the Microsoft Search Network in Australia¹

36. 9%

share of the U.S. desktop search market²

20. 1%

share of the U.K. desktop search market³

Training

Gain search engine advertising expertise and help grow your business by becoming a Microsoft Advertising Certified Professional.

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

In it together

Putting people at the center of everything is a winning formula for global marketing agency Merkle, which employs more than 9,000 people across 50 offices.

Get the full story

Recent blog posts

Supporting marketers in automated search strategies

16 September 2020

Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.

Your one-stop-shop for holiday insights

14 September 2020

The changes to retail resulting from COVID are providing unprecedented opportunities for advertisers and e-commerce brands as consumers continue to move their shopping habits online. To help, we’ve launched a new Microsoft Advertising Retail hub.

Microsoft Advertising shopping special session

13 September 2020

We are excited to invite you to our upcoming shopping special: part 1 session. Discover all things shopping in this first session of a two-part special with a focus on how to best optimize your feeds.

As part of our joint business plan with Microsoft Advertising last year, we wanted to move beyond focusing on just products and platform. We really wanted to focus on people—and by people, I mean our employees, our clients, their customers, and our partners in the industry.

— Richard Lewis, Head of Internal Excellence, Merkle UK