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Reach millions of new customers on Bing. START NOW >

Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.,

 

16.3%

share of the Australia desktop search market1
 

145 million

monthly desktop searches on the Bing Network in Australia1
 

36.0%

share of the U.S. desktop search market2
 

22.7%

share of the U.K. desktop search market1
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.
 

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.
 

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
 

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

Recent blog posts

Save time with campaign-level associations

  31 July 2019

Microsoft Advertising is rolling out our campaign-level associations capability, to help you apply and manage audience associations at the campaign level. Get ready to save time and apply your audience targeting more quickly!

Read more

Make your ads stand out with expanded Dynamic Search Ads

  23 July 2019

Microsoft Advertising brings you powerful new ways to make your ads stand out: Dynamic Search Ads (DSA) now include support for an additional description field and longer dynamically generated ad titles.

Read more

Experiments: Test your campaign changes with confidence

  22 July 2019

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

Read more

If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.

— Steven Sun, senior paid search manager, Overstock