Start your search engine marketing with us

Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.

Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.^,

15.4%

share of the Australia desktop search market¹

144 million

monthly desktop searches on the Bing Network in Australia¹

34.7%

share of the U.S. desktop search market²

21.0%

share of the U.K. desktop search market¹

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

Seattle Chocolate's community commitment

Learn how the retailer Seattle Chocolate used Microsoft Advertising to gain exposure for jcoco, a chocolate line that supports meals for those in need.

Read about gaining exposure

Recent blog posts

Get started: Price Extensions in Microsoft Advertising Editor

19 June 2019

Price Extensions are a pay-per-click extension that displays your products or services, along with their corresponding prices, to searchers. Utilising them will add more value to key business information highlighted in extensions. We're bringing Price Extensions to Microsoft Advertising Editor so you can now manage them in bulk.

Enhance your campaigns with new AI-driven recommendations tab

10 June 2019

Learn about how you can save time and enhance your campaigns with new and improved recommendations, utilising state-of-the-art AI-powered suggestions that are customized, easy to understand, and insightful.

Microsoft Advertising: 2019 Partner of the Year Award winners

22 May 2019

On April 30 in Seattle, we celebrated our partners with the 2019 Global Microsoft Advertising Partner Awards. We recognized our regional award winners and announced the most anticipated awards of the year: the 2019 Global Partners of the Year.

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group

Reach more customers and get more results