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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Microsoft Search Network audiences in Australia and beyond are searching from their desktop computers.,

 

15.1%

share of the Australia desktop search market1
 

137 million

monthly desktop searches on the Microsoft Search Network in Australia1
 

36.2%

share of the U.S. desktop search market2
 

21.6%

share of the U.K. desktop search market1
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Microsoft Advertising Certified Professional.
 

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.
 

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.
 

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
 

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

Recent blog posts

What is your customer profiling really doing for you?

  04 November 2019

Is your profiling enabling you to deliver tailored-fit, seamless interactions? We’ve gathered cutting-edge data and uncovered ways top marketers are rethinking customer profiling, to deliver highly personalised, customer-centric experiences and touchpoints.

Read more

What’s your Customer Experience Quotient?

  28 October 2019

In today’s competitive marketplace, the one thing that sets marketers apart is their ability to deliver a better customer experience (CX). Learn how to achieve a high Customer Experience Quotient (CXQ), and drive results using data and technology.

Read more

Achieve more with the redesigned Microsoft Advertising

  23 October 2019

Microsoft Advertising has been working on a series of changes to modernise the look, feel, and functionality of our product. Now, you can get a look at the previews of the new redesigned interface. Join us for a test drive and share your feedback.

Read more

If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.

— Steven Sun, senior paid search manager, Overstock