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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.,

 

15.4%

share of the Australia desktop search market1
 

144 million

monthly desktop searches on the Bing Network in Australia1
 

34.7%

share of the U.S. desktop search market2
 

21.0%

share of the U.K. desktop search market1
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.
 

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.
 

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
 

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

Recent blog posts

Microsoft Advertising: 2019 Partner of the Year Award winners

  22 May 2019

On April 30 in Seattle, we celebrated our partners with the 2019 Global Microsoft Advertising Partner Awards. We recognized our regional award winners and announced the most anticipated awards of the year: the 2019 Global Partners of the Year.

Read more

Inclusive marketing: Opportunities to empower all people

  16 May 2019

As marketers, we need to take a closer look at the experiences we design for our customers. There are one billion people in the world living with a disability. If our marketing is not accessible to them, we're leaving a lot of opportunities on the table.

Read more

Join the Microsoft Advertising Partner Virtual Summit

  06 May 2019

We're excited to announce the very first virtual Microsoft Advertising Partner Summit — an exclusive benefit for the enrolled members of the Microsoft Advertising Partner Program, previously known as the Bing Partner Program.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group