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Powerful network. Powerful benefits.

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Reach a mobile audience

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
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Go global or local

Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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Easy to import

If you're already using another product for search engine marketing, like Google Ads, it's easy to pull that campaign into Microsoft Advertising.

The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.,

 

15.4%

share of the Australia desktop search market1
 

144 million

monthly desktop searches on the Bing Network in Australia1
 

34.7%

share of the U.S. desktop search market2
 

21.0%

share of the U.K. desktop search market1
 

Training

Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
 

Support

Contact Microsoft Advertising support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.
 

Product solutions

Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.
 

Microsoft Advertising tools

Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
 

Microsoft Advertising policies

Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.

Recent blog posts

Out and about at Microsoft

  26 June 2019

June is Pride Month. For the LGBTQI+ community and allies around the world, June is about honoring and celebrating the history and accomplishments of the community. But don’t get lost in the glitter, Pride is about much more than rainbows and parades.

Read more

Microsoft & Verizon Media search partnership expands to AU & NZ

  25 June 2019

We're pleased to announce that all search advertising opportunities across Verizon Media properties in Australia and New Zealand, including campaigns on both Yahoo and AOL, will be exclusively served by Microsoft Advertising (formerly Bing Ads) beginning today.

Read more

Better tracking with final URL suffix and more custom parameters

  25 June 2019

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

Read more

Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

— Vivian Dang, Senior Director of Marketing Analytics, American Advisors Group