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The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Microsoft Search Network audiences in Australia and beyond are searching from their desktop computers.,

Helpful migration tips for Expanded Text Ads and final URLs

  24 January 2020

Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.

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Making your performance reporting clearer and more reliable

  15 January 2020

Performance reporting is a key element in enabling continuous optimization of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in April.

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Become a Microsoft Advertising Celebrated Partner

  14 January 2020

The Microsoft Advertising Partner Program provides partners an opportunity to grow their business, access to the Microsoft community, and recognition for their work. Take part in the Partner Celebration initiative and get recognition for your continued growth.

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If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.

— Steven Sun, senior paid search manager, Overstock