Our investment in gaming research brings new clarity to the world of gaming media. With advanced audience insights and first and third-party measurement, we help brands optimize campaigns and deliver meaningful business outcomes.
Our communities provide direct access to thousands of our players and fans. These communities help us better understand the gaming audience’s perceptions and are a resource for insight generation, providing you an opportunity to reveal new consumer truths and strengthen your media campaigns.
Your media performance
Our insights, trusted partners, and custom studies help your brand make smarter decisions and achieve measurable impact.
Action-based insights
We attract attention for your brand. Our immersive ad experiences reach players and fans when they are most receptive, providing maximum impact for your brand.
Measure what matters
Flexible measurement solutions provide you access to a suite of digital media and gaming insights. Our dedicated team of researchers use proprietary tools, industry leading 3rd party partnerships and best-in-class methodologies to understand and optimize the impact of your creative and media campaigns.
Our Partners
Nielsen Catalina, Circana, Kantar, GWI, In Market, MRI Simmons, Double Verify, Integral Ad Science
Level up your creative
User experience and research experts ensure your message stands out within our seamless ad experiences. Through player sentiment analysis and ad testing we’ll optimize your creative to drive resonance for your brand.
Learn more about our Maybelline case study, and check out some of the key results from the campaign below.
98%
Engagement rate
+23%pts
Uplift in ad recall
+14%pts
Uplift in awareness
+4%pts
Uplift in consideration
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