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Advertising

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Our audience communities

Two people sitting on a couch, one holding a smartphone horizontally while the other leans in closely, with shelves and home decor visible in the background.

Our communities provide direct access to thousands of our players and fans. These communities help us better understand the gaming audience’s perceptions and are a resource for insight generation, providing you an opportunity to reveal new consumer truths and strengthen your media campaigns.

Your media performance

Our insights, trusted partners, and custom studies help your brand make smarter decisions and achieve measurable impact.

Smartphone displaying a Candy Crush Saga screen with a pop-up message inviting the user to take a short survey, featuring a “Let’s Go!” button at the bottom, set against a green gradient background.

Action-based insights

We attract attention for your brand. Our immersive ad experiences reach players and fans when they are most receptive, providing maximum impact for your brand.

Smartphone displaying a pop-up survey question asking, “Which of the following brands have you heard of?” with three placeholder brand options and a green “Submit” button, set against a green gradient background.

Measure what matters

Flexible measurement solutions provide you access to a suite of digital media and gaming insights. Our dedicated team of researchers use proprietary tools, industry leading 3rd party partnerships and best-in-class methodologies to understand and optimize the impact of your creative and media campaigns.

 

Our Partners
Nielsen Catalina, Circana, Kantar, GWI, In Market, MRI Simmons, Double Verify, Integral Ad Science

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Level up your creative

User experience and research experts ensure your message stands out within our seamless ad experiences. Through player sentiment analysis and ad testing we’ll optimize your creative to drive resonance for your brand. 

 

Learn more about our Maybelline case study, and check out some of the key results from the campaign below.

98%

 

Engagement rate

+23%pts

 

Uplift in ad recall

+14%pts

 

Uplift in awareness

+4%pts

 

Uplift in consideration

Level up your brand with high performance advertising

With decades of experience and legendary portfolio that include gaming franchises candy Crush, Call of Duty, and World of Wordcraft, we make it possible for brands to engage with hundreds of millions of active users all around the world.