Microsoft Advertising insights
Filter By

Featured Insight
The new search advertising landscape: How to win when AI is changing everything
The search experience has evolved from static results to dynamic, AI-powered conversations—transforming one-way queries into interactive journeys.

Maximize your impact this back-to-school season
Unlock the potential of the back-to-school market with our insights deck. Discover how to engage three key shopper profiles and leverage Audience Ads for a significant boost in website visits and conversions. Embrace the shift to online shopping and tailor your strategies for success in the U.S. and beyond.

The Future of Digital
Learn more about the shifts in global digital ecosystems today and how The Future Laboratory and Microsoft developed research to pinpoint what’s next for the digital landscape.

A unified view of customer data for retail media programs
Shopping behavior has evolved in recent years, with COVID-19 disrupting how consumers engage with brands. Learn more about why unification is the future of retail media.

Back-to-school: Retail, Tech, and Audience online trends for 2022
Be ready for increased volumes in Retail and Tech, and discover several key takeaways for search when looking at YoY back-to- school trends.

Get ahead of competitors with key Travel trends
Learn about Americans planning to spend more money on international travel, and why now is the perfect time to get ahead of competitors for travel to Europe.

Your input makes us better
Take our quick 3-minute survey and help us transform your website experience.