Maximize your 2024 holiday campaigns with our top-of-the-line marketing playbook

Get ready to unwrap growth this festive season with Your holiday season marketing playbook 2024. This comprehensive guide, compiled through extensive research by Microsoft Advertising teams in the US, UK, and Australia, offers invaluable insights and tips to help you navigate the evolving landscape of holiday gifting. From key consumer insights to shopper trends, this playbook is designed to equip advertisers with the knowledge they need to create holiday campaigns that convert. Whether you're looking to enhance your digital presence or improve customer engagement, this playbook has got you covered.

Unlock greater spending potential as people on our network have greater purchasing power and are 15% more likely to hit ‘add to cart’. Reach over a billion users with your holiday campaigns and tap into a highly engaged audience.

Inside, you'll find a treasure trove of festive insights from industry experts and the Microsoft Advertising 2024 Retail Holiday consumer research report. Discover how to reach your customers across devices, platforms, and countries with strategic advertising campaigns. Learn about the importance of early exposure, the power of Cyber 5, and the impact of multi-format ad exposures. With detailed recommendations and actionable strategies, this playbook will help you maximize your holiday advertising efforts and achieve your marketing goals.

Don't miss out on the opportunity to elevate your holiday campaigns with AI-powered solutions and a highly engaged audience. Download Your holiday season marketing playbook 2024 today and start planning your holiday advertising campaigns to reach your customers wherever they are. Join us in unwrapping growth and making this festive season a success for your business.